Ladybeef inc.

Hey there! I’m Alyssa Parten, head strength coach and founder of Ladybeef Inc. I am a wife, mom, coach, competitive powerlifter, doctoral student, teacher, and researcher. Among my greatest passions in life is being there to guide, educate, and encourage others who want to improve their lives, health, and performance under the barbell. My approach to coaching my athletes is through developing a structured plan that meets them where they are, that fits their life, and helps them reach their goals. No one should feel destroyed or defeated in their efforts to achieve ultimate strength and performance, and I’m here to show you a way to love, enjoy, and succeed in powerlifting like never before.